A collection of news and articles covering the latest developments for webmasters and site owners seeking to enhance their online properties. Building better websites for business
July 28, 2011
Promoting The Purpose Driven Organization
By Bill Ives
I recently spoke with Deb Lavoy, Director of Product Marketing for Digital and Social Media at OpenText, about enterprise design in the 21st century. She began by noting that we are moving from a mechanistic model for organizations to a more human model. I could not agree more. People are much more than machines and it is time to leave Fred Taylor behind.

Deb mentioned that a key differentiator is employee motivation. I have recently seen research to support her position. For example, a study by consulting firm Blessing White found only 33 percent of North American workers engaged in their jobs. Further research has shown that low engagement levels have a proven negative impact on business performance. That would make sense. A study from HR consultancy Towers Watson found that organizations with high employee engagement had a 19 percent increase in operating income versus a 32 percent drop for companies with low levels of engagement.

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Other iEntry Business Resources:
- WebProNews.com
- Jayde.com
- MarketingNewz.com
- SalesNewz.com
- humanresourcenews.com
- InvestNewz.com
- eCommNewz.com
- WebsiteNotes.com
- AdvertisingDay.com
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