The Ever Evolving Social Media Manager

September 30, 2010

The Ever Evolving Social Media Manager

By Jacob Morgan

I remember when the "social media manager" role first started cropping up years ago but boy has the role changed and evolved overtime. In fact I think it has changed so much that the title no longer describes the actual function that the "social media manager" performs. A few years ago the social media manager was the person who monitored various social sites and responded to relevant conversations. Then, the social media manager was the person who did all of that plus figure out how to run marketing promotions and service customers. Then it was on to developing policies, educating employees internally, developing communities, and on and on it went.

When you look at what most "social media managers" do today it goes far and beyond managing a particular channel. Here are just some of the common functions that these managers are now tasked with doing:

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