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August 05, 2010
New Survey Offers Insight To Employee Engagement
By Neville Hobson
In June, the International Association of Business Communicators (IABC) and Buck Consultants published the 2010 IABC Employee Engagement Survey, the results of research on employee engagement strategies, the second year the two organizations have worked together on such research.

Let me begin with a chart from the 21-page survey report: a contemporary picture of social media tools either in use, planned for use, or not being used as answered by the nearly 900 people who participated in the survey.

The only real surprise to me from these metrics is actually how low current use is of internal-use tools like Yammer and how high the percentage is of survey respondents who either aren't using it or don't plan to at all. Yammer is a Twitter-like tool used for private communication within organizations.

What this suggests to me is that there is still a huge requirement in many organizations for education and awareness-raising of social media tools and channels to help people at all levels better understand the business value of social media from their perspectives and why it's important that employees are empowered to engage with others, internally and externally.

I hadn't heard about this survey until I interviewed Robin McCasland, the 2009-2010 Chair of the IABC Research Foundation, for the latest episode of the IABC Cafe2Go podcast, published yesterday. The survey report was a major publication of the Research Foundation this year. In the interview, Robin highlights many of the overall findings from the survey results, such as:

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